The Instagram Problem…

If you have been reading the news recently you will know that Mark Zuckerberg and the guys at Facebook, thought about attempting to monetise Instagram by changing the sites t&c's to allow them to sell the pictures (Forbes). They scrapped the idea. Can I say, I thought it was a…

Can A Marketing Strategy Guarantee A Phenomenon

So PSY and his song Gangam Style reached 1B views on Youtube, and it got me thinking, can a Marketing Strategy Guarantee a¬†Phenomenon... [youtube=http://www.youtube.com/watch?v=9bZkp7q19f0] A common question in Marketing forums is, do people really buy into the products or do they buy into the brand? Realistically it's a fair mix…